NXP (NXP) is to do my best to have fallen sharply in the price of light-emitting diode (LED) lighting driver IC through four product strategy. Rapid decline in unit price of the LED die and light hot system costs dropping as little space, occasioned the LED bulbs vendors in turn requires LED lighting driver IC industry price cuts. In response to this trend, NXP has begun to adjust the product development strategy, and strengthen cost competitiveness.

NXP Regional Marketing Director Wang Yongbin (left) said that prices for LED bulbs customers purchasing one of the first condition downgraded LED lighting driver IC prices for the chip maker key to success. Right for Greater China lighting product marketing manager Zhang Chao

NXP Regional Marketing Director Wang Yongbin, LED lighting driver IC market, the largest non-dimming solution, for example, each of the LED die, light machine thermal systems (such as housing, optical, heat, etc.) and LED lighting driver IC solutions 1:1:1 proportion of non-dimmable LED bulbs cost. However, with the rapid decline of the LED grain prices, coupled with the light machine thermal systems is no longer much room for negotiation, LED driver IC in the proportion of the cost of the non-dimmable LED bulbs has quickly climbed to 50%, and thus become non-dimming LED bulb developers, cost reduction a top priority components.

In view of this, NXP has devised a new product strategy to quickly comply with the requirements of the market price for LED lighting driver IC. NXP Greater China lighting product marketing manager Zhang Chao pointed out that the company will be through the switch to the new HV process, packaging factory moved to emerging countries to integrate more functionality in LED lighting driver IC solutions, as well as the amount of system price four a great strategy, plans will be integrated high voltage metal oxide semiconductor field effect transistor (MOSFET) non-dimmable LED lighting driver IC solutions unit price fell 0.2 to $ 0.4 in 2013.

In fact, the unit price of the high-voltage MOSFET, LED bulbs, which after the LED lighting driver ICs. Zhang Chao stressed sells high voltage MOSFET alone has reached $ 0.1 to 0.2, so highly integrated LED lighting driver IC solutions unit price fell to U.S. $ 0.2 to 0.4, extremely difficult to achieve, and therefore must be reached by means of a new product strategy this goal.

For example, NXP has begun the existing SOI-HV HV process to convert more suitable for LED lighting applications ABCD3 HV process in order to reduce the power consumption of the driver IC, and by integrating close to lighting applications required functionality , such as the protection circuit, high voltage MOSFET, reducing the number of external components and optimize the cost structure, the goal is to reduce the number of external components from more than 60 of about Sanshi. In addition, NXP plans to transfer to the LED driver IC packaging plant of the ASEAN countries, and through huge orders for as many as fifty or more bulbs customers, reaching to the amount of system price effect.